partnership
The Sleep
Project
Sleep Better. Live Better. — Cleén is inviting sleepwear, bedding, mattress, wellness, hospitality, and sleep-tech brands to co-create a movement around one of the most under-cared-for parts of daily life: rest.
Sleep is a fundamental pillar of health — yet in today's fast-paced world, many people quietly suffer from sleep deprivation. The Sleep Project is a collaborative campaign built to raise awareness of good rest, and the brands and rituals that support it.
Five objectives, one shared mission
Everything in the campaign — content, products, events — is built to move these five needles together.
Sleep's Importance
Educate the public on the crucial role sleep plays in overall health and well-being.
Deprivation Risks
Highlight how poor sleep affects productivity, emotional health, and physical health.
Quality Solutions
Promote sleep-enhancing products and services from reputable, trustworthy brands.
Healthy Habits
Encourage better sleep hygiene and relaxation practices, night after night.
Trust & Awareness
Build an engaging campaign that grows brand trust and consumer awareness.
What sleep deprivation actually costs
The case for better rest, in ten data points — the same points our content calendar is built around.
Immune Decline
Weakened immunity — increased susceptibility to illness and infection.
Cardiovascular Stress
Heart disease and high blood pressure from raised stress hormones.
Metabolic Imbalance
Obesity and metabolic disorders from disrupted hunger hormones.
Diabetes Risk
Impacts insulin sensitivity and blood sugar control.
Chronic Fatigue
Persistent exhaustion and reduced daily energy.
Skin Aging
Accelerated aging — dullness, fine lines, dark circles.
Stress & Anxiety
Higher cortisol levels drive increased stress and anxiety.
Low Mood
Disrupted sleep patterns are closely linked to depression.
Cognitive Decline
Memory loss and poor concentration follow poor sleep.
Mood Swings
Emotional imbalance and irritability affect relationships.
Not selling a pillow mist — promoting a better bedtime
The Cleén Sleep Wellness Movement centers on scent and ritual, helping people reclaim their evenings. The retail centerpiece is a Sleep Wellness Turn-Down Kit — a simple four-step ritual before bed.
Partner brands slot into this ritual naturally: bedding for the "settle in," beverages and supplements for "wind down," sound and spa for "relax," sleepwear for "rest."
① Spray
Mist onto pillow & bedding.
② Apply
Roll-on to pulse points.
③ Listen
Scan our Sleep Playlist.
④ Rest
Let go of the day.
A weekly rhythm, built to feature partner brands
In-house content runs every week — a natural home for partner products, experts, and stories.
Sleep Fact
Adults need 7–9 hours of sleep. We break down what poor sleep costs mood, focus, immunity & skin.
Sleep Music
"Tonight's Sleep Sound" — a curated track shared with the community each week.
Sleep Ritual
A simple 4-step bedtime routine: warm shower, Cleén mist, sleep playlist, lights off.
Ask an Expert
Sleep specialists, aromatherapists, nutritionists & psychologists answer community questions.
My Sleep Ritual
We invite customers to share their bedtime books, playlists, pillow mists and bedside setups — "What helps you sleep better?"
Sleep Transformation
A 7-day challenge — participants log their sleep each night and share their progress to Instagram Story, with partner products woven throughout.
We're partnering with 10 brands to promote better rest
The Sleep Project brings together sleep-promoting brands through informative content, exclusive product bundles, and immersive marketing — to encourage genuinely healthier sleep habits.
Who we're looking for
We welcome brands aligned with relaxation and quality sleep across these categories.
Sleepwear & Bedding
Sleep-friendly Beverages
Mattress & Pillows
Wellness & Spa
Hotel & Accommodation
Sleep Supplements
Sound Therapy
Yoga & Pilates
Collaboration benefits
Cross-brand Marketing & Exposure
Shared reach across every partner brand's audience.
Influencer & Media Engagement
KOL activations and press coverage across the campaign.
Exclusive Product Bundles
Co-branded bundles that introduce you to a new audience.
In-store & Digital Promotions
Joint promotions across online and offline touchpoints.
Educational Storytelling
Your product woven into content people actually want to read.
Data Insights & Feedback
Consumer insights gathered across the campaign, shared with partners.
How the campaign comes to life
Social Media Awareness
Sleep tips, expert insights, and brand highlights across our channels.
Collaborative Bundles
Special co-branded product bundles launched with partner brands.
Workshops & Live Sessions
Sleep hygiene and relaxation techniques, shared live with our community.
Retail & Online Promotions
Discounts and giveaways across in-store and digital channels.
Influencer & PR Coverage
Wellness influencers and media coverage to amplify campaign reach and spark authentic conversation.
Corporate Partnerships
Customized wellness programs for corporate partners, folding sleep education into employee wellbeing.
Purity & minimalism, since 2018
Founded in 2018, Cleén has always believed in purity and minimalism — blending essential oils into everyday personal care with natural, additive-free formulas. Every product is designed as a small ritual for restoring balance to body and mind.
Cleanse the Body
Safe, plant-derived ingredients that clean and care for the body gently and effectively.
Purify the Mind
Every product is a small ritual for a clearer, calmer mind.
Minimalism
Less is more — only the purest, most necessary ingredients.
Deliver Happiness
Turning ordinary days gentle and joyful through scent and ritual.
Let's build a better bedtime together
Tell us a little about your brand or platform — sleepwear, bedding, mattress, wellness, hospitality, sound, supplements, or KOL. We review every application and follow up within a few business days.