A Cleén Collaborative Campaign · Brand Partners
The Sleep
Project
Sleep Better. Live Better.
Sleep is a fundamental pillar of health — yet in today's fast-paced world, millions of people are quietly running on empty. The Sleep Project is a collaborative movement to raise awareness around rest, and we're inviting brands, retailers and sleep advocates to help us build it.
Why This Matters
A movement to reawaken better rest
Cleén: The Sleep Project is a collaborative campaign built to raise awareness of how central sleep is to daily life — and to spotlight the products, brands and habits that help people get more of it.
Sleep's Importance
Educate the public on the crucial role sleep plays in overall health and wellbeing.
Sleep Deprivation Risks
Highlight how poor sleep affects productivity, emotional wellbeing and physical health.
Quality Sleep Solutions
Promote sleep-enhancing products and services from reputable, values-aligned brands.
Healthy Habits
Encourage better sleep hygiene and relaxation practices as part of daily life.
Trust & Awareness
Build an engaging campaign that earns brand trust and grows consumer awareness of sleep-related solutions across every partner involved.
The Campaign
Cleén Sleep Wellness Movement
Sleep Better. Live Better.
Through scent and nightly ritual, Cleén helps people reclaim their nights. This campaign isn't about selling a pillow mist — it's about promoting a better sleep habit, and inviting other brands to be part of that story.
The Sleep Wellness Turn-Down Ritual
A simple four-step routine before bed tonight01
Spray
Mist onto pillow & bedding.
02
Apply
Roll-on to pulse points.
03
Listen
Scan into the Sleep Playlist.
04
Rest
Let go of the day.
Who We're Looking For
Ideal brand & retail collaborators
We welcome brands, stockists and KOLs aligned with our mission of relaxation, mindful living and quality rest.
What You'll Gain
The benefits of joining The Sleep Project
Cross-Brand Marketing & Exposure
Get featured across 10 partner brands' channels and audiences, not just your own.
Influencer & Media Engagement
Coverage and mentions from wellness KOLs and media secured through the campaign.
Exclusive Product Bundles
Co-create limited bundles that put your product directly in front of new customers.
In-Store & Digital Promotions
Joint promotions across physical retail and online touchpoints throughout the campaign.
Educational Storytelling
Your product woven into content that genuinely helps people sleep better — not just ads.
Data Insights & Consumer Feedback
Direct feedback and engagement data from a community actively invested in better sleep.
About Cleén
Purity, minimalism, and a little ritual
Founded in 2018, Cleén has always believed in "purity and simplicity" — crafting products that care for both body and mind. We bring essential oils into everyday personal care, using natural, gentle formulas that clean and nurture without compromise. Every product is more than a daily essential; it's a small ritual for restoring balance.
Cleanse the Body
Gentle, effective care with safe, plant-derived ingredients.
Purify the Mind
Every product doubles as a small ritual for a clearer, calmer mind.
Minimalism
Less is more — only the purest, most necessary ingredients remain.
Deliver Happiness
Turning ordinary days gentle and joyful through scent and ritual.
Find your perfect scent to illuminate every moment.Follow us · @staycleen.co